Visual identity and illustrations for IntO project

I designed the visual identity and illustrations for the IntO project lead by the city of Helsinki, Socca Etelä-Suomen sosiaalialan osaamiskeskus, HUS and Osallisuuden aika ry. The project aims to develop the collaboration and services for young persons that are clients of both in child welfare services and psychiatric services.

The brief was to create fresh visuals to attract attention and to bring out the key role of participation and co-operation in the illustrations. It was also important that the client (a young person) was visible in the illustrations.

The logo is handwritten emphasizing human interaction and the letter O is as big as the capital I underlining the importance of participation (osallisuus in finnish). The letters are tied to each other as a reminder of the importance of co-work.